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License Plate Namings This research focuses on a specific onomastic phenomenon: the expression of human uniqueness surface for identification or advertising, such as vehicle license plates. The paper reveals psychological and social drives relating to selection plates accounts intensity emotional sociolinguistic factors involved. Data collection took place in settlement with mixed Hungarian–Romanian population Romania based interviews. Motivational characteristics letters plates: (i) names derived from personal names: 1 family names; 2 first names, bynames; 3 (ii) not institutions; brand other types 4 random, nonpreferred serial plate names. number observed (214) does allow us draw far-reaching conclusions. Still, it provides insight into cognitive processes It sheds light what kind national, knowledge background gave birth different forms messages necessary name givers are conveyed world by characters chosen. One can observe diverse, imaginative, creative licence